Phil Rice

October brings cooler mornings, fall activities, and busy schedules for families across Southlake, Grapevine, Keller, and North Texas. As the season changes, it’s a good time to review your homeowners and auto insurance and make sure your coverage still fits where life is today. Our team is here to walk through your options and answer your questions.

Call, click, or come by our Southlake office today!

The Phil Rice State Farm office in Southlake, TX is built on a simple belief: the right insurance decision is an informed one. Our job is not to sell you a policy. It is to help you understand your coverage, identify any gaps, and build a plan that protects your family, whether that comes together all at once or over time.

We are a team of eight insurance professionals serving families, homeowners and small businesses throughout Southlake, Colleyville, Trophy Club, Westlake, Roanoke, Grapevine, Keller and the greater DFW area. We offer Auto Insurance, Homeowners Insurance, Life Insurance, Business Insurance, Renters Insurance and more. With over 300 five-star Google reviews since opening in 2022, we believe our customers' words speak louder than anything we could say about ourselves.

I'm Phil Rice. I spent 20 years in corporate finance managing P&L statements, building business relationships and breaking down complex financial problems into decisions real people could act on. I hold an MBA in Finance from Southern Methodist University and have called Texas home for over 35 years. I opened this office in 2022 because I wanted to bring that financial lens to something more personal: helping North Texas families protect what they have worked hard to build.

My father was a pastor who spent his career serving communities that needed support. I may not have followed his exact path, but his influence shapes how I approach this work every day. Insurance is not the most exciting conversation you will have, but for a young family buying their first home in Southlake, welcoming a new child in Trophy Club, or beginning to think seriously about the future, it may be one of the most important ones.

The truth is, everyone already has a coverage plan. It just may not be an intentional one. Our team takes the time to understand where you are, what you already have, and what gaps might leave your family exposed. We can complement your existing coverage, or make recommendations on how to improve it to better match your needs. Sometimes that means working with what you have. Sometimes it means making a change. Either way, our goal is simply to make sure your plan is actually working for you.

Our team members live in the communities we serve, including Roanoke, Keller, Argyle, Northlake and Arlington. Our kids go to area schools. We volunteer locally. When you call us, you reach a real neighbor, not an 800 number. Call, text, or stop by our office on State Highway 114. Free quotes. Real people.